Evaluation question 3 (emmbeded document)

Evaluation 3: What kind of media institution might distribute your media product and why?

There are many different media institutions around the world. These institutions (film) produce or disperse a media product for audience consumption. In my case I would need a media institution to distribute my product to reach a larger worldwide audience. However some media institutions like specific genres or features to distribute to a desired audience or focus group.

The large worldwide institutions are 20^th Century fox, Columbia pictures, Universal Studios, Warner Brothers, Paramount studios, DreamWorks animation and more. These are the largest international film institutions and production companies in the world. With my broad genre of horror, I think it would be appealing to many countries and is seen as a popular genre in the world of film. However, the lack of dialogue may be intriguing to a universal audience so some distributors may want my film. However, in there are many British distributers. The most noticeable one being Studio canal (optimum) that have the third largest film library in the world and have produced and distributed films such as This is England, Submarine, Mr beans Holiday, Hot Fuzz and more recently Paddington. A quote from there website reads ‘A passion for film and commitment to creativity is central to STUDIOCANAL's activity in the UK market together with the desire to work collaboratively with our filmmakers to achieve the best possible results’ and the company distributes around 50 films per year across Europe. Therefore, getting a British based would be priority to spread my film in a much wider context and to gain the highest amount of profit.

Once distributed my media product will be screened at cinemas and large multiplexes such as ODEON. Restaurants, clubs, social venues and bowling etc. surround the large multiplexes in cities. This would suit my target audience of mainly teenagers from 15 and above as there is a social atmosphere around them, which would incline them to see the latest film while there and go to the restaurants too. When assessing screening distribution my film has lots of effects and the noises heard are very important in the main plot. Therefore, a surround sound or IMAX Venue would suit well and the reason why it should be shown in this way is because it provides audiences with the best viewing experience possible and so they engage in it properly. Many films have features like 3D that can be used, but, I feel with mine as the images aren’t the sharpest, putting emphasis on surround sound atmosphere is priority rather than visual features. However, in evaluation, much of my target audience are familiar with technology and have devices that enable them to watch the film instead of paying to go to the cinema.

In this day and age technology is a part of the daily lifestyle and there is much proliferation, so access is much more viable. Digital initiatives mean people can now stream films on their mobile phone and tablet through Netflix and other apps this further opens up. Most of my target audience have devices and due to technological convergence of hardware, more people watch in cinema, on DVD/Blu-ray, on tablet or mobile. So the target audience of the film expands, as people don’t have to go to the cinema they can watch it wherever they want. Again, this relates to my social target audience as the use of Netflix or sky movies (where many films are shown) means that it fits in to the hectic lifestyle. For example, got football training so you can pause the film and come back to it later on. Therefore, it is convenient for the youth population as it can be part of them in their current activities and busy lifestyle.