AS media opening sequence: Trauma Reborn

Evaluation question 1 (embedded document)

In order to gain high marks in the evaluation I have to use different media formats
e.g. PowerPoint, prezi, podcast (TV or radio show), interview and embedded documents (word processed) etc..

Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products

The conventions of horror are

-          Dark and dimmed light setting

-          Rural and open spaces

-          High suspense and tension

-          Quick and sudden shots (range of shots from long to close-ups)

-          Protagonist or victim in the film

-          Emotional instability

-          Forest/woodlands or an abandoned house (haunted)

I have used emotional instability (of the boy), woods, dark/dusk/night, range of shots and timing (gradually getting quicker) in my media product. These media conventions would be used in any professional production. For example, most of the lighting is natural like in many horrors to show realism, especially in the woods and with the trees and the dusk sky for the background. The sound is used to increase the tension and make it an intense atmosphere similar to a professionally made horror. In addition the loud scream that occurs is usual in

Developed by using a physical tripod to set up and stabilize my shots. I have also used a video camera, (Panasonic) which I have placed on the tripod. These challenge real media products because they would probably use a higher quality camera that the one I had to use.

Furthermore, I have used the sub-genre of psychological horror. This is a development and brings new conventions such as more emotional instability and mental trauma. I have used the typical convention of a dark and gloomy woods to create the atmosphere and then relate it to the boy in his sleep.

I have challenged usual forms Challenge – in my casting I use a young boy of only 10 years this is abnormal in many horror films and not many films have a small boy involved in a mentally traumatic psychological horror opening. I think this adds to the affect the film has on the audience watching them. It would be expected that a mid-aged person would be in it. –diagetic use of sound with scream is a unique convention in my media product. This is because the boy hears the scream in his head, as it’s disturbing his mind (while he sleeps) and it goes back to the setting of the woods where it happens. Additionally, I have filtered my video to black, so it all looks the same. This challenges the traditional conventions of a modern day horror as it seems like mine is set back in the late 20th century.

Evaluation question 2 (Prezi)

Evaluation question 3 (emmbeded document)

Evaluation 3: What kind of media institution might distribute your media product and why?

There are many different media institutions around the world. These institutions (film) produce or disperse a media product for audience consumption. In my case I would need a media institution to distribute my product to reach a larger worldwide audience. However some media institutions like specific genres or features to distribute to a desired audience or focus group.

The large worldwide institutions are 20^th Century fox, Columbia pictures, Universal Studios, Warner Brothers, Paramount studios, DreamWorks animation and more. These are the largest international film institutions and production companies in the world. With my broad genre of horror, I think it would be appealing to many countries and is seen as a popular genre in the world of film. However, the lack of dialogue may be intriguing to a universal audience so some distributors may want my film. However, in there are many British distributers. The most noticeable one being Studio canal (optimum) that have the third largest film library in the world and have produced and distributed films such as This is England, Submarine, Mr beans Holiday, Hot Fuzz and more recently Paddington. A quote from there website reads ‘A passion for film and commitment to creativity is central to STUDIOCANAL's activity in the UK market together with the desire to work collaboratively with our filmmakers to achieve the best possible results’ and the company distributes around 50 films per year across Europe. Therefore, getting a British based would be priority to spread my film in a much wider context and to gain the highest amount of profit.

Once distributed my media product will be screened at cinemas and large multiplexes such as ODEON. Restaurants, clubs, social venues and bowling etc. surround the large multiplexes in cities. This would suit my target audience of mainly teenagers from 15 and above as there is a social atmosphere around them, which would incline them to see the latest film while there and go to the restaurants too. When assessing screening distribution my film has lots of effects and the noises heard are very important in the main plot. Therefore, a surround sound or IMAX Venue would suit well and the reason why it should be shown in this way is because it provides audiences with the best viewing experience possible and so they engage in it properly. Many films have features like 3D that can be used, but, I feel with mine as the images aren’t the sharpest, putting emphasis on surround sound atmosphere is priority rather than visual features. However, in evaluation, much of my target audience are familiar with technology and have devices that enable them to watch the film instead of paying to go to the cinema.

In this day and age technology is a part of the daily lifestyle and there is much proliferation, so access is much more viable. Digital initiatives mean people can now stream films on their mobile phone and tablet through Netflix and other apps this further opens up. Most of my target audience have devices and due to technological convergence of hardware, more people watch in cinema, on DVD/Blu-ray, on tablet or mobile. So the target audience of the film expands, as people don’t have to go to the cinema they can watch it wherever they want. Again, this relates to my social target audience as the use of Netflix or sky movies (where many films are shown) means that it fits in to the hectic lifestyle. For example, got football training so you can pause the film and come back to it later on. Therefore, it is convenient for the youth population as it can be part of them in their current activities and busy lifestyle.

Evaluation question 4 (powerpoint)

Evaluation question 5 (video)

Evaluation question 6 (Powerpoint)

Evaluation question 6* from ncfcarmy17